If you follow digital marketing, or even just have a social media profile, you know that video is a content force to be reckoned with.

Videos are a great way for companies to tell their story and communicate their value clearly and effectively. In fact, statistics show that videos increase engagement and conversion rates, and brands are taking notice.

With social media platforms moving more and more towards video content with features like Instagram Stories and Facebook Live, 2017 was certainly the year for video marketing, and 2018 looks to continue the trend.

Posted by

Adam Anderson

Marketer and Innovator

Adam is an enthusiast social blogger who wishes to further guide other business owners with information on various marketing topics. After living in Oxford he moved to Northern Ireland where he operates Tradelink Marketing not forgetting a satellite office in London that services local companies.

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  • Janice Brown
  • February, 3 2018 at 10:56 pm

Thanks to the author for such a useful article. It is really important for me to be informed about Google updates.

  • Adam Anderson
  • February, 3 2018 at 10:56 pm

Thank you!

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